Last updated: October 16, 2025

This Privacy Policy describes how OrthoEdge (“we,” “us,” “our,” or “OrthoEdge”) collects, uses, discloses, and protects information collected through our website OrthoEdgeElPaso.com and related services (the “Site”). It also explains your choices regarding how your information is used and how to contact us. By using the Site, you agree to the collection and use of information as described in this policy.

1. Information We Collect

• Information you provide directly:
  • Contact details (name, email address, phone number) when you submit appointment requests, contact forms, or subscribe to newsletters.
  • Medical or health information only when voluntarily provided in contact forms or patient-intake materials; we treat such information as sensitive and protect it accordingly.
  • Messages you send through the Site, including questions, comments, and requests.
• Information collected automatically:
  • Usage data such as pages visited, time and date of visits, referral source, browsing actions, and interaction with Site features.
  • Device and technical data including IP address, browser type and version, operating system, and device identifiers.
  • Cookies and similar technologies (see Section 5).
• Information from third parties:
  • Information provided by third-party services you use to interact with the Site (for example, social media platforms) when you authorize such sharing.
  • Aggregated or anonymized data from analytics providers.

2. How We Use Your Information We use collected information for the following purposes:

• To provide, operate, and maintain the Site and services (appointment scheduling, patient portal access, communications).
• To respond to inquiries, fulfill requests, and communicate about appointments, treatment, billing, and follow-up care.
• To manage patient relationships and provide medical care when you are an existing patient.
• To personalize and improve the Site and user experience.
• To send administrative information, updates, marketing communications (with your consent where required), and appointment reminders.
• To monitor and analyze usage and trends to improve functionality and content.
• To detect, prevent, and address technical issues, fraud, security incidents, and other harmful activity.
• To comply with legal obligations and enforce our terms.

3. Legal Bases for Processing (for users in jurisdictions that require this)

• Consent: Where required, we process personal data with your consent (for example, to send marketing emails).
• Contractual necessity: Processing necessary to provide services you request (appointments, patient portal).
• Legal obligation: Processing necessary to comply with applicable laws and regulations.
• Legitimate interests: Processing for business operations, security, fraud prevention, and improving services, provided your rights do not override those interests.

4. Sharing and Disclosure of Information We do not sell your personal information. We may share information with:

• Healthcare providers and staff involved in your care when necessary to provide treatment.
• Service providers and vendors who perform services on our behalf (e.g., hosting providers, analytics, email service providers, scheduling systems). These providers are contractually required to protect your data and use it only for providing services to us.
• Business partners when you choose to engage with them through the Site.
• Legal and regulatory authorities when required by law, court order, subpoena, or to respond to legal process.
• Law enforcement, public health authorities, or other third parties to protect rights, safety, property, or to prevent harm.
• In connection with a merger, acquisition, sale of assets, or other business transaction, provided the parties protect the information in a manner consistent with this Policy.

5. Cookies and Similar Technologies We and our service providers use cookies, web beacons, pixel tags, and similar technologies to collect information about Site usage and to support Site functionality. Types of cookies used:

• Strictly necessary cookies: required for Site operation (e.g., session management).
• Performance and analytics cookies: help us understand how users interact with the Site and improve content and performance.
• Functionality cookies: remember user preferences (language, region).
• Advertising/targeting cookies: used by third parties for interest-based advertising if applicable; these are used only with consent where required. You can set your browser to refuse cookies or to alert you when cookies are being sent. Disabling cookies may limit certain Site features.

6. Security We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. These measures include encryption, firewalls, access controls, secure hosting, and staff training. No method of transmission over the internet or electronic storage is completely secure; we cannot guarantee absolute security.
7. Data Retention We retain personal information only as long as necessary to provide services, meet our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and applicable laws.
8. Health Information and HIPAA We take the privacy of medical and health information seriously. If you are a patient and we are a covered entity or business associate under HIPAA, protected health information (PHI) will be handled in accordance with HIPAA and our Notice of Privacy Practices. This Site is not intended to receive unsolicited detailed medical records. For clinical matters and protected health information, use our secure patient portal or communicate through established clinical channels.
9. Children’s Privacy The Site is not directed to children under 13 and we do not knowingly collect personal information from children under 13. If you become aware we have collected information from a child under 13, contact us immediately and we will delete such data as required by law.
10. Your Rights and Choices Depending on your jurisdiction, you may have rights including:

• Access: request a copy of personal information we hold about you.
• Correction: request corrections to inaccurate or incomplete information.
• Deletion: request deletion of your personal information in certain circumstances.
• Portability: request a copy of your data in a machine-readable format.
• Restriction/object: request restricted processing or object to certain processing.
• Opt-out: opt out of marketing communications. To exercise rights, contact us using the details below. We may need to verify your identity before fulfilling requests and may deny requests subject to legal exceptions.

11. Third-Party Links and Services The Site may contain links to third-party websites, social media pages, and services. This Privacy Policy does not apply to third-party sites. We encourage you to review the privacy policies of those third parties before providing any information.
12. International Transfers Data collected through the Site may be stored and processed in the United States or in other countries. When personal information is transferred across borders, we implement safeguards required by applicable law to protect your information.
13. Changes to this Privacy Policy We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the updated policy on the Site with a revised “Last updated” date. Significant changes will be communicated via the Site or other reasonable means.
14. Contact Us Questions, requests, or concerns about this Privacy Policy or our privacy practices can be directed to:

OrthoEdge Address: 5555 N Mesa St #400, El Paso, TX 79912 Phone: (915) 219-8805 Email: info@orthoedgeelpaso.com

If you believe your privacy rights have been violated, you may also file a complaint with a relevant data protection authority.

15. Additional Information for California Residents (if applicable) California residents have additional rights under the California Consumer Privacy Act (CCPA). To exercise these rights (access, delete, opt-out of sale), submit a verifiable request to the contact above. We do not knowingly sell personal information of minors under 16 without explicit consent.
16. Sources and Site Practices This policy was prepared to reflect our Site’s practices and follows common privacy practices used by healthcare and clinic websites. For reference on structure and elements, we considered public privacy practices used by comparable healthcare websites.